SATURDAY APRIL 14, 2018

7:30am:


LOCATION:
  Foyer, 2nd Floor

 

8:15am-8:45am:


LOCATION BANFF & LAKE LOUISE TOURISM PLENARY ROOM
Newbridge Ballroom, 2nd Floor


8:45am-9:45am:

“Influencers – The New Stakeholders”

Industries like fashion and travel have been benefiting from influencers for years. Credible authorities with engaging platforms have earned trust. Under the right circumstances that trust can be used to increase your event’s attendance. Learn responsible and holistic methods for working with influencers beyond just increasing messaging impressions but also as avatars of your attendee’s personas and part of your planning team.

EXPERT:  NICK BORELLI, Live Event Marketing Strategist
EIC DOMAIN:  Marketing              
LEARNING OBJECTIVES:
1. Increasing the speed of trust with influencers

2. How to identify, compensate and gauge the success of influencer programs.
3. Evolving influencers into event ambassadors

LOCATION:  BANFF & LAKE LOUISE TOURISM PLENARY ROOM
Newbridge Ballroom, 2nd Floor



9:45am:  Duration- 45-60 minutes

 Human Trafficking, in our Backyard: What you can do & Why you should do it”

This session will hit close to home as participants will learn the very real numbers associated with Human Trafficking.  Engage in open discussion on what you as a planner, supplier, or venue planner, can do to help.  Learn very specific information from a variety of non-governmental organizations working in the area regarding what to look for and how our industry can help.  Find out what hotels are doing, and what your venue should be doing with regard to training.  Discover what questions you should be asking in your RFPs.  Session will include a case study centering on your own individual action plan. 

EXPERT:  SANDY BIBACK, CMP, CMM
EIC DOMAIN: Risk Management              

LEARNING OBJECTIVES:
1. Planners: Add questions about venue training on human trafficking on their RFP’s
2. Create an awareness in the industry that sadly, human trafficking is in our backyard
3. Create a need for venues & other suppliers to ensure staff, from front desk to sales, are trained on what to look for and what to do if they suspect human trafficking

LOCATION:  HOTELS RED DEER Breakout Room
Sealed Room, 2nd Floor

 

Event Design Using Visual Thinking – How Leaders and Change-Makers Use the #EventCanvas

The Event Canvas helps organizations align their activities by illustrating potential trade-offs of their events. Building a thorough Event Canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyzes, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modeling.

This workshop provides a brief introduction to the Event Canvas in the context of a case study of how the methodology can be applied to events.

EXPERT:  Alissa Hurley, National Director, Marketing & Emergent Technologies
EIC DOMAIN:  Meeting or Event Design              
LEARNING OBJECTIVES:
1. Provide a brief introduction to Event Canvas and how the methodology can be applied to events.

2. Learn how teams within organizations align their activities by illustrating potential trade-offs of their events and align leadership with the jobs to be done by the event.


LOCATION: 
CAESARS WINDSOR Breakout Room
Signed Room, 2nd Floor

 


10:45-11:15am:


Experts at the EVENT are all around you.  To find out how to make the most of your break time visit our ENGAGEMENT EXPERIENCES and keep the learning going!

 

11:15am:  Duration- 45-60 minutes


“Living in a ‘Local’ World”

Now more than ever we are seeing the word “local” attached to what we eat and drink. This seminar discusses how we shop, how we dine and how we book events. We will learn firsthand what is involved for a high-volume facility to operate and provide “local” food year-round to guests.

EXPERT:  James Price, Executive Chef, Scotiabank Convention Centre
LEARNING OBJECTIVES:
1. Become and informed consumer
2. Get inside knowledge of what you are buying as an Event Planner
3. Get a peek what goes on behind the scenes to execute your menu choices


LOCATION:  NIAGARA FALLS BUSINESS EVENTS Breakout Room
Celtic II Room, 1st Floor

 

“The Age of Engage: For Meetings”

Engagement means active participation among attendees, a greater buy-in to your brand, and improved bottom-line results. It is the secret sauce that makes your meetings magic.  In this highly interactive session, Engagement Expert Roger Haskett combines case studies from his award-winning career as a meetings supplier for education, team building, and entertainment with fascinating new research in neuroscience and psychology. Roger ties stories, theory, and application together with a team-based game that primes every participant to learn (and have a lot of fun!).  Roger’s unique insight and forward-thinking approach to meeting design will challenge attendees to re-think their programming and discover new and exciting ways to deliver more value to their clients.  Participants will walk about with tangible tools that will inspire them to be more productive, creative,
and successful in their work.

EXPERT: Roger Haskett, President of Engagement Unlimited
EIC DOMAIN:  Meeting or Event Design
LEARNING OBJECTIVES:
1. Understand the power of active participation and the neuroscience behind components of your work environment
2. Learn about how shifts in education, media, and cultural values have shaped what engagement means
3. Discover how to be more engaging and how to harness this power for improved creativity, productivity, and bottom line results.

 

LOCATION: QUEBEC CITY BUSINESS DESTINATION Breakout Room
Delivered Room, 2nd Floor

 

 

“Start to Finish:  Making the EVENT a Reality”

Get an insiders point of view to how the EVENT came to be through a moderated panel discussion.

Join members of the EVENT advisory board, as well as some key strategic partners/stakeholders to find out how collaboration was the key to success.  Panelists will reveal the biggest successes and challenges they faced and how they overcame them as a team to bring the EVENT to life.  From a small idea to a large execution, find out what is to come in 2019, 2020, and beyond.

EXPERTS:  Anne Brouillard (e180), Jay Elie (FMAV), Mark Zanetti (Banff & Lake Louise Tourism) , Marie-France Watson (MPI Montreal/Quebec), Tim Whalen (MPI Toronto), Ryan Young (MPI Ottawa)

 

 

 

 

 

 

LEARNING OBJECTIVES:
1.  Learn by example how collaboration can be the key to your event’s success
2. Learn how event planning challenges can be over come with collaborative solutions
3. See how your attendee experience came to life

 


LOCATION: 
CAESARS WINDSOR Breakout Room
Signed Room, 2nd Floor

 

12:15pm

LOCATION:  Foyer, 2nd Floor
**engagement experiences will be open throughout this time

 

12:45am – 1:45pm:

 “Strategy in a World Of Disruption”

Whether you are a meeting & event professional or the CEO of a multi-national corporation, you know that competition today is unforgiving and ruthless – no one is spared. Consumer expectations and behaviours, shaped by new market entrants, have changed more in the last 10 years than in the last 100 years combined. Disruptive innovation is forcing everyone to reimagine their customer experiences and business models. How do we survive? How will this impact meeting and events professionals? Today, we need to be bold, brave and experimental. We can only keep up if we foster a relentless culture that promotes experimentation. This is our only competitive advantage.

EXPERT: SHAWN KANUNGO
DURATION: 60 Minutes
EIC DOMAIN:                     

LEARNING OBJECTIVES:
1.  Learn why 2018 is the greatest (and scariest) time to be in business.
2. Learn why the democratization of technologies, and particularly, media will impact meeting and event professionals
3.  Explore how the leading companies have embraced the power of experimentation.

 

LOCATION:  BANFF & LAKE LOUISE TOURISM PLENARY ROOM
Newbridge Ballroom, 2nd Floor


1:45pm-2:00pm:

  LOCATION:  BANFF & LAKE LOUISE TOURISM PLENARY ROOM
Newbridge Ballroom, 2nd Floor

 

 


2:00pm:

 

 

Departure + Sendoff by Tourisme Montreal as we prepare for the EVENT 2019 in La Belle Province